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Well-respected business magazines find new home at Pure 360

Well-respected business magazines find new home at Pure 360

With a rich history in telling stories of New Zealand’s entrepreneurial spirit, NZBusiness, Management and ExporterToday magazines offer a wealth of quality business journalism, expert advice, and future-led thinking.

For more than 85 years, the publications have given a voice to small businesses across Aotearoa, helping to inform, inspire and educate business innovators and leaders of tomorrow (NZBusiness) alongside leaders within NZ’s corporate sector (Management) and its exporting powerhouses (ExpoterToday).

With a vision to bring these legacy print magazines into the digital age of storytelling, entrepreneur and longtime contributor, Richard Conway, purchased the publications from Adrenalin Publishing in November 2023.

Conway has a passion for helping businesses scale through innovative approaches to digital marketing. It’s this digital know-how that he’s drawing on to help transition the magazines to a digital-first approach.

“Following a tough few years, the magazines needed investment to ensure that they survive as a digital first publications. NZBusiness magazine helped inspire me when I started my business journey, and believe that it still has that same relevance to other entrepreneurs. I think New Zealand needs publications that share real success stories and experiences in a positive manner,” says Richard Conway, CEO of Pure 360.

Under the ownership of Pure 360 the magazines will continue to produce premium content across digital, print, social and event channels, sharing real and relatable business stories of success.

With a digital-first approach, the team is doubling-down on online content and expanding the publications’ video and audio offerings to reach business owners and leaders looking to fuel their entrepreneurial spirit and scale their operations.

Cathy Parker, Publisher at Adrenalin Publishing says: “We are very pleased that the titles have found a new home that can continue their strong tradition and drive them forward in the new digital world.”

To help bring this new vision to life, David Nothling-Demmer has been appointed as Managing Editor working across all three publications. With over a decade of experience in publishing both print and digital magazines, Nothling-Demmer joins Pure 360 following a four-year stint at SCG Media where he was Editorial Director – Business, overseeing the strategic and editorial direction of publications including NZ Marketing magazine, StopPress, Farmlander and others.

“I’m excited to join these well-respected, legacy publications as we work to reimagine them for future generations of readers. This, while maintaining the long tradition of business journalism that’s become a staple for the country’s small business community over the years. It’s about offering our readers a good mix of new and traditional channels to engage with our stories,” says Nothling-Demmer.

Leanne Moss and Annie Gray will continue with their roles as Commercial Business Manager and Editor of Management magazine, respectively. Longtime Editor of NZBusiness magazine, Glenn Baker, has semi-retired and will continue to contribute to the publications in a writer capacity.

“I am proud to be the current custodian of these titles and feel it is a real coup for us to have secured someone of David’s caliber and experience to run them,” adds Conway.

NZBusiness, Management and ExporterToday provide our readers and advertisers with high-quality, carefully curated content and big picture thinking in a safe and trusted brand environment. As local media continue to feel the pressure of an increasingly fragmented market, coupled with changing consumer behaviours and a tough economic climate, Pure 360 is committed to serving our readers in reachable ways and through stories that only we can tell.


Case study: University of Auckland and NZBusiness + Management

In December 2023, University of Auckland - Business School (UoA) partnered with NZBusiness + Management on a special Digital Issue titled 'Future-proofing for success'.

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