Case study: University of Auckland and NZBusiness + Management

In December 2023, University of Auckland – Business School (UoA) partnered with NZBusiness + Management on a special Digital Issue titled ‘Future-proofing for success’. In the issue NZBusiness + Management engaged with leading MBA, MBM and executive education providers to get you up to speed on 2024’s programme initiatives.

The content in the Digital Issue aligned perfectly with UoA’s objectives at the time, as did the audience of NZBusiness and that of its sister publication Management. Offering an attractive media and content mix across both the publications, UoA was able to display digital ads, in-issue brand ads and advertorial content aligned with the content in the special Digital issue, across both publications websites.

For UoA it was important for them to be in front of the right audience alongside other programmes, and NZBusiness + Management offered them this opportunity.

Here’s what the client had to say, post campaign:

“We went with NZBusiness + Management because we believed our revamped MBA was highly relevant to NZ business leaders, therefore it was important to get in front of the domestic NZ business audience and to be part of the conversation. Leanne and the team at Pure 360 were highly professional. They achieved a really nice balance between meeting tight deadlines (at the end of the year) but also providing us with enough space to comply with the various checks and balances that were required on our end, as New Zealand’s leading tertiary institution. Overall, we were really happy with the partnership and final product.”

If you’d like to get your brand in front of an audience of SME owners and management executives, get in touch with the team at Pure 360.